Pedal Group operates two separate businesses in the bicycle industry. 99 Bikes operates retail stores and Advance Traders operates a wholesale business.

99 Bikes is determined to be the world’s most approachable bike shops. We take our customers from their first bike, right through to their dream bike. From beginners to recreational riders, to enthusiasts - we are the experts, we add value and we always maintain our approachable manner. We are creating a groundbreaking professional bike business with passionate people, skilled mechanics and exciting products.

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• 99 Bikes Australia

• 99 Bikes New Zealand

• 99 Bikes United Kingdom

Advance Traders is the wholesale arm of Pedal Group, supplying bike retailers with a multi‑brand lineup including MERIDA, CUBE, Pedal, Silverback and more. We wholesale bikes and cycling parts & accessories - driven by a culture of resilience, resourcefulness, agility, and high performance.

We’re easy to deal with, we value long‑term relationships, and we back our retailers with a team that understands people just as well as product. As a multi‑brand wholesaler, we’re committed to enriching mind, body, earth, and soul through the freedom of riding, and helping our retail partners do the same.

Quick Links

• Advance Traders Australia

• Advance Traders New Zealand

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